As a certified search marketing expert and owner of an SEO agency working with small businesses, I’ve seen firsthand how critical local SEO citations are for businesses aiming to thrive in their local markets. Whether you’re a small business owner or managing a multi-location franchise, understanding and leveraging local citations can make a significant difference in your online visibility, customer acquisition, and ultimately, your bottom line. In this article, we’ll explore what local SEO citations

We’ve compiled five easy tips that businesses can use to climb search rankings with speed. We aren’t saying that you’ll appear at the top of the search results in a couple days, but we do guarantee that using these tips will help a business climb search rankings on all major search engines over time. Persistence and patience are key factors in search engine optimization, and while it won’t happen overnight, keeping these best practices top

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this lets businesses easily monitor and manage their online reputation, a power they can put to good use by responding in

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their business, and willing to go the extra mile to maintain their reputation! Make potential clients see the light with these

As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online. Further, nothing is more frustrating as a customer than finding out that you have been given the wrong information about where a business is located. As a

Small business owners tend to wear a lot of hats. With far less resources and a smaller marketing budget than global brands, local small businesses and contractors often DIY much of their social media marketing. And while every social media post doesn’t lead directly to a sale, social media comments, likes, follows and shares / re-posts are key to brand visibility, reach, customer service and brand loyalty. It’s more important, now more then ever, that