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5 Easy Tips to Climb Search Rankings

We’ve compiled five easy tips that businesses can use to climb search rankings with speed. We aren’t saying that you’ll appear at the top of the search results in a couple days, but we do guarantee that using these tips will help a business climb search rankings on all major search engines over time. Persistence and patience are key factors in search engine optimization, and while it won’t happen overnight, keeping these best practices top

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How To Respond To Positive Reviews

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this lets businesses easily monitor and manage their online reputation, a power they can put to good use by responding in

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How To Respond To Negative Reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their business, and willing to go the extra mile to maintain their reputation! Make potential clients see the light with these

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6 Reasons Your Local Business Listings Need to Be Accurate

As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online. Further, nothing is more frustrating as a customer than finding out that you have been given the wrong information about where a business is located. As a

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3 (Free) Strategies For Increasing Social Media Engagement

Small business owners tend to wear a lot of hats. With far less resources and a smaller marketing budget than global brands, local small businesses and contractors often DIY much of their social media marketing. And while every social media post doesn’t lead directly to a sale, social media comments, likes, follows and shares / re-posts are key to brand visibility, reach, customer service and brand loyalty. It’s more important, now more then ever, that

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6 Mistakes That Hurt Your Local SEO Rankings

If you’re a small business serving your local community, you don’t need to worry too much about showing up in regular search results. You should focus, instead, on achieving page 1 rankings for the service(s) you offer when people are using local search and Local SEO ranking factors. Your local business doesn’t need just anyone to see your website—you want targeted customers near you to see your website and become a new client or customer. There’s lots you

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