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A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this...Read More

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their...Read More

Small business owners tend to wear a lot of hats. With far less resources and a smaller marketing budget than global brands, local small businesses and contractors often DIY much of their social media marketing. And while every social media post doesn’t lead directly to a sale, social media comments, likes, follows and shares /...Read More

If you’re a small business serving your local community, you don’t need to worry too much about showing up in regular search results. You should focus, instead, on achieving page 1 rankings for the service(s) you offer when people are using local search and Local SEO ranking factors. Your local business doesn’t need just anyone to see...Read More

Local SEO has been on the rise since 2012, but local businesses are still wasting their time and money on paid advertisements, yellow pages, billboards, etc. which are outdated and not getting you in front of your most qualified prospects. Many don’t believe SEO is relevant anymore and think “SEO is dead”. SEO is far...Read More

If you are trying to learn more about search engine optimization (SEO) for your small business website, you may have come across the terms “Google Local 3 Pack” or “Local Pack.” If that’s left you confused and scratching your head, don’t worry. In this short article and quick video below, we break down the basic...Read More